Viral Marketing, The Youthful Power of Promotion
Viral Marketing, The Youthful Power of Promotion
By Barrett Niehus http://www.freetrainer.com
A novel idea that has been successfully used offline is now
becoming more and more prevalent to promote web sites and online
resources. It is used to quickly generate notoriety, and for
some web sites, is the key to phenomenal growth. The idea is
simple, employ young people to become product promotions
representatives. Before you balk at the idea, remember back to
your youth. What type of T-shirts did you wear? How about the
stickers that decorated your notebook and locker? Stickers,
logos, and shirts are a very effective promotional tool, and in
certain instances become a fashion necessity for young people.
These tools can be used effectively to brand your web site, and
attract thousands of off-line visitors.
To give you an example of the strategy, consider pimpit.com.
Upon arriving at this site, you will first be asked if you would
like to become a product representative. The representative kit
costs approximately $24.00, and consists of a T-shirt and a
variety of stickers. You can also purchase banners, car
stickers, and various decals depending on your level of
interest. Visitors purchase the kits because of the attractive
logo and the rebellious nature of the site name. However, all of
these rep kits are promotional tools that further market the web
page to the world, and they generate massive amounts of traffic.
Perhaps this idea does not apply and make sense for web sites
that are more conservative. However, there are variations on the
theme that can result in both massive traffic and growth. For my
site, www.freetrainer.com, independent sales representatives are
recruited to distribute Real Estate Software to various private
and public investors. By asking visitors up-front if they would
like to become a distributor, and by providing them with the
tools necessary to promote the www.freetrainer.com web site, I
am steadily growing our sales and daily traffic.
By using and recruiting representatives to market your product,
you increase your off-line exposure and grow the brand awareness
of your product. Regardless if a representative actively sells
your product, of just wears the T-shirt occasionally, more
people will be exposed to your logo and more people will visit
your site.
+++++++++++++++++++++++++++++++++++ IP Ware
http://www.freetrainer.com
Create Wealth and Freedom with Real Estate. IP Ware Real Estate
Investment Software allows you to analyze investments, create
income, and secure wealth with real estate.