STOP THINKING IN A BOX
When advertisers on the Internet think about ways to advertise,
they tend to think ezines, banners, text links, opt-in lists,
guaranteed visitors, targeted leads, FFA pages, classifieds,
etc. Now all these ideas are good and all work with various
degrees of success. But what have they forgotten?
In order to be truly successful in advertising, you need to
advertise "from both ends". For example, say you want to sell
romance books on the Internet. Where are the places you should
be advertising? First you should start with the ezines, opt-in
lists, guaranteed visitors, targeted leads and even the FFA
lists, but where else?
Think. Where else could you run into people who would be
interested in these kinds of books? How about sites where people
go to find a date? Contact these sites and see how much they
charge for advertising. If your budget won't handle their
charges, ask them if they will do an exchange with you - you
advertise their banner on your site in exchange for their
advertising yours. Or offer to give them a cut of any books they
sell for you on their site.
Where else could you advertise? Try going to the online book
stores and getting your books listed there or exchanging
advertising with them.
Where else? Go to horoscope sites and see about advertising
there. People who go to read their horoscope might also be
interested in reading romance.
Where else? Look for stores on the Internet who sell romance
items - candles, candy, wine, aromatherapy, etc.
See what I mean? Don't think in a box. Try to think of all the
places people go who might be interested in what product you are
selling. There are many, many more options available to you if
you stop thinking in a box.