What are the latest online advertising trends? Check out these
one2one streaming media channels...
In the past, we will spend our budget to advertise through
banner ads, direct emails, and affiliate programs. However, the
response rate is extremely low in response rates or click-thru
rates (CTRs). Sometimes, we will even get as low as 0.03 to
0.05% (the industry average?). With all the money you spent, you
will only get a slightly better than zero response rate. What
can you do to increase the values of your advertising dollars?
Today I would like to introduce some of the latest online
advertising trends that include the coolest and smartest
technologies to track your response rates and maximize your
advertising dollars.
1. Adsenger -- The Most Powerful 2-Way Media Channel ***** Tired
of sending out emails with no results? Check out Adsenger's this
powerful 2-way media channel that connects over 290,000 members
in more than 199 countries.
Adsenger (http://www.adsenger.com/marketing.asp) is the world's
only online marketing communication company that promises 100%
audience attention. How? Adsenger has a patented 2-way direct
media channel that allows the company to send out INSTADs
(Instant Text-based Ads) and Flash Ads with a research
component. Advertisers can include a feedback question with
their Flash animated ads to learn about their online audience's
purchasing preference.
With a double-looped incentive model, Adsenger guarantees 100%
ad views (or GAVs = Guaranteed Ad Views) and highly targeted
lists based on demographics, shopping behaviors, and personal
interests.
Instead of paying for CPM, CPC, CPA, or CPP, now you only pay
for the ads that are viewed by your target audience. Check out
their ad gallery for some cool samples
http://www.adsenger.com/adgallery.asp
At the same time, Adsenger ads have a hidden and powerful "viral
marketing" function. Members can freely forward their favorite
Flash animated ads to their friends.
My favorite part is that Adsenger provides a 24/7 online access
to check out real time statistics on the CTR and the research
responses.
In terms of price, these Adsenger ads are very affordable.
INSTADs are priced at $0.10 each and Flash ads are priced at
$0.50 to $1.00 each based on the duration in seconds and the
number of research questions.
2. EyeWonder --Streaming Audio and Video Emails *** Now you can
send out not just text-based emails, but also streaming emails
with audio and video files embedded inside. Your online audience
will have a chance to experience a live TV-like show, ranged
from some live product demos to some company overviews from a
real person.
EyeWonder (http://www.eyewonder.com) is a company that creates
TV-like video impressions based on a CPM (Cost Per Thousands)
model. It is an effective tool to build branding image for your
company. This kind of streaming audio and video emails will also
be a great way to launch short online training sessions or
special event announcements.
In any case, just remember to check if your online target
audience has high enough bandwidth to download and view these
streaming ads at anywhere at anytime.
Overall, the latest online advertising trends are exciting and
limitless. Companies are started to launch many new ad campaigns
with some leading edge technologies that can help you to
leverage the operational costs and maximize your advertising
dollar values. Try out some of these technologies and let me
know what you think.