Don't Just Advertise, Track Your Advertising!
Advertising is not an exact science, so you need to give
yourself every advantage, when it comes to determining where to
spend your budget!
When you place your Contact or Autoresponder info at the end of
the ad, do it so it's a simple clickable link:
put ?subject=key after your email address.
eg;
mailto:info@yourdomain.com?subject=Key
Or if you prefer to just drive traffic to your web site you can
use the same concept just a different format.
eg;
http://yourdomain.com?key
Then when you check your stats from your counter program you'll
see the different keys representing where your visitors came
from.
Always use a short descriptive Key, and always keep a record of
which Key goes with which ad!
eg;
Ad placed in John Doe's Weekly Mktg Tips
Key used = "JD"
Set up a simple text record to keep track of your results:
Source URL-Key Ad-Key Date Type
*****************************************************************
*********** IMS Ezine IMS 01/01/01 Ad World Profit WP 02/15/01
Banner
I have a half dozen Ezine ads running at all times and if I
didn't key my ads, I wouldn't know which ones were getting the
best response. A few months ago I paid approx $90 for a 3 line
ad in a well know Ezine and at the same time I paid $25 for a 5
line ad in a lesser know one.
Guess which one gave me the highest response rate? Yup, that's
right, the $25 ad out pulled the $90 ad almost 2 to 1, and if I
hadn't keyed my ads, I would probably have spent another $90 the
following month, when the $25 ad would have been the smarter
choice!
I hope the above info is helpful, but remember the number one
reason most people fail when promoting their program is they
give up too soon.
The Internet has opened up a whole new world of opportunity to
the average entrepreneur, but it still takes time. Time to place
the ads, time to track the ads, time to hone your ad writing
skills and time for your prospects to accept what you're trying
to sell. Most people won't even check out an opportunity til
they've seen it at least 4 times!