Advertising - Target Your Audience
Lately you have been hearing a lot about targeted advertising.
To convert a major percentage of your site visitors into buyers
and maximize the return on your advertising dollar you need to
target your advertising. But what is targeted advertising? To
gain insight you first need to answer the following questions:
-Is your product gender related? (males, females or both)
-Is your product age related? (Toddlers, kids, teens, young
adults, the middle ages, elders)
-Which particular interest group will your product appeal to
most? (Home, entertainment, education, personal, Health, small
business, corporations etc.)
-Who will most likely buy your product? (School kids, parents,
home based moms, nurses etc.)
If you have answered all the above questions, you will realize
that for instance if you are selling toddlers toys, its a waste
of your money and efforts to advertise in business magazines. To
be sure you might make some sales if you advertise persistently
but you won't get a good return on your investment.
So how do you go about targeted advertising. Here are a few
online techniques which if done properly could in fact explode
your sales:
1.Get your site listed in the search engines for appropriate
keywords.
2. Use your keywords on the search engines to find sites of
similar interest and exchange your links with them.
3.Get involved in keyword bidding. You can get best results at
http://www.goto.com and http://www.findwhat.com .
4.Get involved in pay per click search engines. An excellent
resource on this is http://www.payperclicksearchengines.com/
5.Get listed in directories related to your particular interest.
You can find directories of interest using various search
engines.
6.Search for ezines that relate to your target audience and
advertise. You may use the following resources to search for
ezines. http://www.ezinesearch.com http://www.liszt.com
http://www.ezineseek.com http://www.pennmedia.com/
http://ejournal.coalliance.org/
7.Of course you may participate in various discussion forums of
interest .This can be very time consuming. You can search for
the appropriate forum at:
http://www.forumone.com http://www.liszt.com
http://www.dejanews.com
8.Advertise in related classified sections of Yahoo, MSN, AOL
and Lycos.