Little Known Secrets To Increase Ezine Ad Response Ten Fold
Automatically!
There are 1000's of ezines out there. So You ask...
"which ones do I advertise in?"
You must find ezines with what I call "active readership".
Active readership will lead to a higher response rate for your
ezine advertising. Everybody wants and needs this for their
online business to be a success.
Use the following secrets to explode your response rate and you
will be able to negotiate for lower ad rates at the same time.
Little Known Secret #1: Find a list that you would like to
advertise in, go to that site and look at how the e-mail
addresses are collected.
Your prospects are intelligent people! Something that we know
about the behavior of surfers, they are hesitant to make a
decision. Fearing spam they hesitate to fill out forms with
their paid for e-mail addresses. They will find out anyway to
subvert the system and still get their freebies.
Anywhere from 75%-90% of ezine subscribers will type their free
e-mail addresses on these forms. Many times these are throw away
addresses, which may never be checked again. Your ad may never
be seen! Okay, so what are effective ways to get high quality
prospects that are active on the net. More importantly
"prospects that will see your ad"
Go here...
http://www.sell-your-site.com/subscribe.html and examine how
taking away a subscriber form and placing just a button adds
more "active readers to a newsletter". Once prospects click on
the button the publisher gets subscribers dial-up account
address. Everybody checks their paid for accounts at least once
daily maybe even more. More importantly, these newsletters are
read and thusly your ad will be ultimately seen!
Little Known Secret #2: Does The Newsletter Go out Monthly
Weekly, or Daily?
The frequency of the ezine is immensely important to the ads
effectiveness. How many times a month a newsletter is published
is a good indicator as to how the ezine is perceived from the
readers standpoint.
An ezine published once a month will get deleted much more often
than a weekly ezine. Why? Sometimes a reader just forgets they
are a subscriber of the ezine, sad but true. An ezine that is
published more often with great content will be one of the best
bets. Also look for daily ezines to advertise in, these have an
active readership and more active buyers in this group.
Now, how are these secrets going to help me? if there is an
ezine that does not have these things going for it. E-mail the
editor and negotiate with him or her. State the above facts and
if your ad goes over well i.e. gets a lot of high quality
responses, you will most likely advertise many times in the
future. Ask for a discount of up to 50%.
Ezine editors love repeat customers! When looking at the actual
price of the ad you now have some great information. Now go out
and negotiate!