THE EFFECTIVE E-ADVERTISEMENT

Not surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of playfulness, the undeniable urge to hack, the use of geekish yet incredibly expressive vocabulary and the all-too-easily identifiable leaning toward the grungy side (a symptom typical of both the true hacker and the wannabe) come together in a way that profoundly challenges, if it does not utterly defeat , the newcomer to the net game. I've jotted down a few observations concerning the items that I think are requisite to putting together an effective e-ad; I hope that the following will be of some interest and value to you.