THE EFFECTIVE E-ADVERTISEMENT
Not surprisingly, those who did not experience the early,
freewheeling days of the net frequently find it difficult to
write effective ads for application on the web. The spontaneous
sense of playfulness, the undeniable urge to hack, the use of
geekish yet incredibly expressive vocabulary and the
all-too-easily identifiable leaning toward the grungy side (a
symptom typical of both the true hacker and the wannabe) come
together in a way that profoundly challenges, if it does not
utterly defeat , the newcomer to the net game. I've jotted down
a few observations concerning the items that I think are
requisite to putting together an effective e-ad; I hope that the
following will be of some interest and value to you.