Creating Killer Headlines
Having trouble creating ads that pull? Fear not, with a little
smart thinking you will be on your way to writing killer
headlines.
Pick up a few back issues of your favorite newspaper, magazine,
periodical, etc. and take notice of the advertising sections.
Take note of which ads appear most often and repeatedly. Notice
the headlines? I bet some are similar and contain at least one
of the following words:
FREE, NOW, HURRY, LIMITED TIME, HOW TO, YOUR
These are powerful words to use in your marketing. Do you know
why ads all over contain one or more of these powerful words?
Because they stop readers in their tracks, they create a
reaction, simply put, they SELL!
Use them in all your headlines and watch the response to your
marketing. I bet you'll be in for a surprise. It's not hard to
create killer headlines just fill in the blanks.
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Get the idea, try writing a page full of headlines, walk away
take a break then go back and revise the ones you like. Show a
few of your friends, associates, partners, etc. Narrow it down
to 5 and start testing them. The ones that work? Don't touch!
You just created a killer headline. Work it until it runs dry,
if it's really killer you may find you can use it week after
week and generate similar results.
The reason you see the same ads over and over is due to the
simple fact that "THEY ARE WORKING"!