Economical Use of Banner Ads On Your Web Site!
Ever go to a site and there were a dozen or so banners and it
took forever for the page to load? If you are selling your own
product or service or selling for affiliate programs that you
belong to, you probably have banner ads available.
Most affiliate programs will have a good selection of
promotional tools for you to use when you sign up. Banners are
usually one of the tools that you are given. If you are trying
to develop multiple income streams you probably are associated
with a number of affiliate programs like we are. Some can be for
products, some for services and some may be network marketing
type programs. Plus as I mentioned earlier, you may also have
your own products/services too.
No matter what the type of program or product you are offering,
the one thing that you want to do is get exposure for them so
you get sales or member sign ups. For purposes of this
discussion let's say you are associated with eight such programs
or products.
So here you have eight different banners you want to get
prospects to click on to increase your income stream. What do
you do? Do you place eight different banners on your web page? I
wouldn't! First it doesn't look very professional to have a page
cluttered up with eight to ten different banners. Secondly, it
will probably make your page load very slowly and you will then
create what I call "click aways", when someone is waiting for
your page to load and it takes so long that they just click
another link to another site.
What's the solution? Get yourself a rotating banner script. You
can get it free and it really isn't that hard to set up. What is
a rotating banner script? The one we use is a cgi based script
which allows you to load as many banners into it as you want to
rotate and place a short one line of html code on your page.
Each time a new visitor goes to your page a new banner comes up
automatically. If you want to see one in action, go to one of
our pages at: http://www.homebizlink.com/newslt.htm The banner
on the top of the page is on a rotating script. Let the banner
load and then hit your browser "refresh" button and you will see
another banner come up in its place. Repeat it as many times as
you want, and it will randomly select a new banner from the
twelve or so we have loaded into the script.
One other neat thing about this is that you can have the banners
rotate on as many pages as you want and you only need to set the
script up once on your site. We have it on about 20 pages of our
site. All it takes is to put that one short line of code on the
html page you want the banners to appear on. The more pages you
have it on, the more exposure you get. If someone surfs six
pages of your site and your happen to have the banner script on
those pages, there is a good chance they will see six different
banners.
So where do you get it? While there are a number of the scripts
available both for free and for a fee, we got ours for free from
Cliff's Perl Scripts site. Just go to his site at:
http://www.shavenferret.com/scripts and look for "Cliff's Banner
Rotator Version 2.51". There was a link to it right on the first
page the last time we were there. Then just download the files
(there's only 3 small ones), follow the easy directions and
upload it to your site.
It is a great way to get exposure for the multiple activities
that you might be involved in. You can put 2, 5, 8 or 12 like we
have. You could even put different banners from the same program
(we have two from the same program in the rotation). Be
creative! You could even sell space on a rotating script! Take a
look at it and see if you might be able to use it to your
advantage and create a more economical use of your web real
estate.