WANT PRESS COVERAGE FOR YOUR COMPANY?

Want to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The editors quoted here work at the top 100 papers and some of the highest visibility media in the United States. Their answers prove that there is no magic formula: getting press coverage for a company is not an easy feat. Just The Facts M'am One overwhelming rule emerged. Be brief when you pitch a story. Stick to the facts, get them into who, what, where, when and "why should I care" format. "If it's more than