"The Perfect Online Ad"
Most people attempting to do business online not only send out a
great deal of email, they also receive it.
In order for your email message to stand out from the crowd, it
must be different and unique.
And, in order to be the "Perfect Online Ad" it merely needs two
(2) "Key" elements:
1. A "Killer" Title. 2. An Email Link.
The Title.
The Title must be short, no more than 6 to 8 words. Less in this
case would be more.
The very best Title I have ever seen in an email message was
just 3 short words long. It captured my attention and enticed me
to click on the link to visit a web site.
Can you guess what those words might have been?
Your Title must be in the Subject area of your email message and
it is recommended that you make use of one or more action words
to capture your readers imagination.
If you would like a FREE list of about 50 Action Words:
mailto:action_words@emailexchange.org
An Email Link.
The other "Key" eleement of the "Perfect Online Ad" is an email
link in your message.
Yes, you could include a web site address, like the email
message with the 3 short words in the Title that got me to pay
them a visit.
But, placing an email contact for those interested to click for
further info will provide you with something a web site might
not; a future email contact address.
And, what is the "Perfect Follow-up" to the "Perfect Online Ad"?
Respond with a short email message that is no more than 5 lines
of text long and do include your web site URL in this email
message for people to pay you a visit.
If they just had your web site URL, they could easily visit and
you might very well never hear from them again.
But since you now have their email address, you can do a
follow-up email message to them in about 4 or 5 days and keep
yourself fresh on their minds.
Do not follow-up in just one day because many people will set
aside their email to read for another day.
Give them time to be impressed with your first message.
The "Perfect Online Ad" will bring you more response and success
than you can possibly imagine.