You Can Write Ads Too
by Raymond Johnston Jr.
The art of writing advertisements is something most people think
they don't possess. I hear so many people say that they don't
possess the ability to create ads that get results. The proverb
that writers are born and not created takes over the thought
pattern. I'm telling you to put those thoughts aside and open
your eyes and your mind.
If you are in the business of Internet marketing, you probably
read many advertisements each week. If you have the desire to
improve your ad writing abilities, take the time and look at
other ads. Don't just skim over them and dismiss them. Actually
take the time and study which ads grab your attention. Take
those that are appealing and copy them to a file.
Set aside some time and look at those ads that caught your
attention. Look at each individual ad and see what part of that
ad grabbed your attention. Make a list of the points that were
appealing to you and things that you feel would catch the
attention of others.
Now that you have identified some things that you believe made
these ads successful, it is time to use that information for
your own benefit. At first, substitute your product or
advertising information in some of the ads that you like. Then
start making small variations to these ads to make them
original. Keep working in this fashion and pretty soon, you will
be thinking up your own variations and original ads that will
sound catch as well.
This is one way to get the creative juices flowing. Most people
have a difficult time getting new ideas for ads. Using other
successful or appealing ads as a guideline, can sometimes get
you over the hump and started towards writing your own
successful ads. Don't just substitute your product or business
idea into another ad and leave it at that, make it your own
work.
Advertising is such an important part of your online business,
so spend some time and work on your ad writing abilities. With a
little practice, you will be amazed at the thoughts that start
flowing.