Teleclasses: 15 Ways to Promote Yours Programs

Teleconferences, also known as teleclasses or teleseminars depending on the presentation format, are the second hottest delivery technique for 2004. This delivery format satisfies the yearn to learn and opens an exchange to unbelievable global portions. Also called distance learning, a format began in the mid-1990s by higher learning institutions. Now, without leaving your easy chair, you can put on a headset, lean back and learn. No parking challenges, gas usage, or travel time required.

Technology is exploding in this part of the communication industry. In 2003 this market tripled their service features for leaders, use and availability in on the incline, and the attendance limitations of 30 a few years ago now expands to 150.

Teleconference phone numbers are still limited to availability in only certain states, like Florida and Nevada. The pressure for other states to add telecon- ferencing services at these reasonable rates is not there yet. The bell toils louder every year. Currently, you can purchase a personal-use 24/7 line in the range of $600 a year. Alternatively, you can rent a line by the hour from $10 up or even share a line.

You can find no cost teleconference lines, like http://www.mrconference.com. I found these services less than desirable. Many times, you get disconnected if you don't say something every 10 minutes or are unable to enter the call.

No, teleconferencing will not take the place of "being there". Exceptional teleconference leaders can pull your senses in with creativity.

If you have never experience a teleconference, I recommend that you do, but don't just try one. The greatest benefit to learning by phone is that your listening skills intensify.

1. If you produce your own e-newsletter or printed newsletter, you can add a teleconferencing announcement section.

2. Contact other e-newsletter or printed newsletter editors and ask to have your teleconference announced in their issues. You can swap for the space (your ad for their ad in your e- newsletter), barter for a space in your session, offer an affiliate option, purchase the space or pay per click. You want to advertise with your focus target.

3. You can also run pay-per-click search engine ads. The Google AdWords program is a great place to start. If you purchase an ad analyzer software (average $100) or a service (average $19.95/month) you will save time and make less mistakes. It saves hours completing the analysis on your own. Look for the ads that you pay more than a nickel each.

4. Place notices all over your web site -- the main page is a must. Remember, this is a passive method (you still need to get visitors to the site).

5. Write and distribute Internet articles on the same subject. Unable to write, hire a ghostwriter. Allow three months for expansion. You will also want to write and distribute at least three articles a month. You will not want to ignore this opportunity since this is number five on the top promotional methods for 2004. If you write marketing articles, a great post site is: www.ideamarketers.com. Each site has it