Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy.

MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers...

GENERAL OVERVIEW

Business Strengths

Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region.

Business Weaknesses

The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability.

BUSINESS GOALS

Profit

Our current profit goals are: Year Two: $__________ post-tax profit Year Three: $________ post-tax profit We have not established any other long-range profit goals at this time

Sales

Our long-term sales goals are to operate at or close to cash flow break-even by Year Two and to be profitable from Year One onward. We would like our profit margin to be 7 percent by Year Three.

Marketing

Our long-term marketing goals are to develop an extensive Web site, to increase our public relations activities, and to create an informative store window to draw in customers.

POSITION IN THE MARKETPLACE

Description of Our Customers

Our customers are ___ to ___-year-old professionals, married or unmarried, without children, who are ___________.

Our Customers