Color Help: Many Factors Affect Color Preference

Understanding color psychology helps home makers choose colors for home decorating.

Color affects human beings every day of their lives, even during their very earliest childhood. In fact, studies have shown that babies respond more readily to bright, primary colors than to pastel colors.

The favorite color of most preschool children, up to the age of five, is bright red. Young children, between five and ten years old, show a preference for bright yellow. Adult women generally prefer blue-based colors, whereas men tend to prefer yellow-based tints.

Even education levels and the degree of sophistication seem to affect people