Can Pay Per View Help You Get A Better Hair Style?
Have you ever taken a hair styles photo to your hair stylist and
asked for the exact same cut, only to be disappointed with the
results? Many times, the reason for such a situation is that a
lot of hair stylists do not have the time or money to attend
hair cutting education and training programs or to purchase very
expensive training videos to learn the latest techniques for
trendy and sometimes complicated hair styles of today.
Francesco Rizzuto, founder of http://www.hair-brain.com,
conducted four focus groups and determined without exception
that hair stylists conveyed that they all wanted the education,
but they all wanted it to fit into their lives and budget. He
adds that there are a lot of single moms in the hair industry
that simply cannot afford to attend high quality classes or
shows, some of them even live in areas where traveling to get to
a class is not an option.
Rizzuto analyzed his marketing research and decided to
investigate opening a video store with affordable rental
training tapes. He says, "If hairdressers had access to current
hair education on a rental basis, then they would be more
enticed to learn and be motivated." After exploring the concept
of a video store further, Rizzuto discovered that there would
not be enough current material out there to fill a video store.
The content that was available was old, outdated or very
And then a light bulb went on and the idea of a Pay Per View
video hair instructional website was born. Anyone anywhere in
the world could view the instructional videos online for a very
reasonable fee and apply what they had learned immediately.
So the website http://www.hair-brain.com was developed and
officially launched in July 2005. Rizzuto, a salon owner,
hairdresser, fashion photographer and educator, also decided to
film his own content. Each 15-20 minute video takes about 3
hours to film and then a few more hours to edit.
The videos, which cost $6.95 to view once, are primarily
education based, and sometimes mention certain tools or products
that work well with the hair styles they are creating. They last
between 15 and 20 minutes and can only be viewed once. Basically
what Hair-Brain offers is the ability to get the education
without having to buy the video at a considerable cost. Most
hairdressers agree that once they see how it's done they have no
need for the video. With Hair-Brain they can look at it as if
it's a rental, although the video presentations are available
for purchase at a very low cost, $17.95USD.
Rizzuto hand picks all of the educators that present the videos
on the site based on their outstanding work in the industry.
Some are well known, such as Martin Parsons, and corporate
educators such as Schwarzkopf.
Currently there are about thirty video presentations to choose
from on the website, and Rizzuto plans to add about 30 more by
the end of the year.
Some of the topics available include the tousled look, mid
length cut, retro fashion Mohawk, layers with long hair, shine
and texture, Spanish look with extensions, texturizing short
hair, heavy layered cut, hair color, wedding updo and 5 tail
chignon among many others.
The training videos are not limited to hair instruction, as
there is a video by Dr. John Arlette where he demonstrates Botox
and Fillers. By observing these before and after videos,
consumers can make a more informed choice with respect to non
surgical procedures. Rizzuto has included Dr. John Arlette as an
educator because Botox fits into the Hair-Brain.com format of
education plus beauty.
Future videos will include techniques for hair extensions for
professionals and consumers, perming, barbering, coloring,
bridal looks, braiding, ethnic hair and straightening just to
name of few. They also plan to endorse and perhaps retail
quality tools of the trade that are mentioned on the site.
Although Hair-Brain was first designed for the professional
hairdresser, Rizzuto mentions that he is finding on occasion
that the consumer is logging on to find a look that they like.
"Recently, a woman wrote us to let us know that she found the
perfect look for her wedding on Hair-Brain.com Consumers can
find a hair style that they like and refer their hair stylist to
the Hair-Brain.Com website for detailed instructions on how to
create the exact same style. (Martin Parsons "Wedding Band" updo
featured on the site currently). She was going to tell her
hairdresser to go to the site and learn it so he could do it for
her wedding day," Rizzuto says.
Rizzuto says so far www.hair-brain.com has been a great success.
"We are getting clients from the USA, Canada, UK, Japan and even
Brazil. Once of our clients recently purchased one of each of
our videos," he adds. Salon Magazine's (Canada) publisher Laura
Dunphy wrote in her editorial "Back to school" (September issue)
that www.hair-brain.com is "A brilliant solution for
In short, pay per view CAN help you get a better hair style. The
education and training videos are available 24 hours a day,
anywhere in the world and all for a low price. It is designed by
hairstylists for hairstylists. For the price of a large gourmet
coffee today, you can be a better hairdresser tomorrow. Is your
hair stylist a Hair Brain?
Tell your hair stylist about http://www.Hair-Brain.com today!
Francesco Rizzutto is 44 years old and has been in the hair
industry since 1978 when he started hair design school in
Toronto, Canada. After graduation, he worked as an assistant at
Vidal Sassoon and was awarded the position of "Junior Stylist"
after one year of very hard work. Eventually he worked his way
up to chief educator. Education is a very big part of the Vidal
Francesco has fulfilled his vision of creating an affordable,
accessible, and most importantly, effective educational tool for
beauty industry professionals, fashion enthusiasts, and the
general public. Currently he juggles his schedule as a salon
owner, hairdresser, fashion photographer and educator.
Hair-Brain.com offices are currently located in Calgary, Alberta