What Does A Website Give You That You Don't Have Already?

Website, website, website, everyone says you need one. But do you really? It all depends. It depends on your market, business objectives, and even your comfort level and if you are willing to step outside of it.

If your customers live and work within a few miles of your brick and mortar business or home based business, you might not need one.

If you don't have any plans to grow your business, you might not need one.

If you're in denial and choose not to see that change is going to occur with or without you, then you might not need one.

If your community is small enough that you know everyone by their first name or can pass through the town in 30 seconds and you have enough business, then you might not need a website.

If you're comfortable where you are and don't want to change anything, maybe you might not need one.

Fact: Change is inevitable. It is the only certainty, besides death, we both know is going to occur.

Fact: The Internet, as a communication media, is here to stay -- at least throughout the next few generations. Yes, it will evolve, just like televisions went from black and white to color, and now to flat screen. Just as dial up went to DSL and now wireless.

Truth: If you aren't spending any money to advertise your business, it