Six Honest Business Friends - They Guide Me In All I Do

SIX "HONEST BUSINESS FRIENDS" - THEY GUIDE ME IN ALL I DO

I keep six honest serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.
(RudyardKipling, from "The Elephant's Child" in Just So Stories).

A few days ago I posted a very simple question on an Internet Marketing Forum. I knew I would kick myself when I heard the answer.

And I did.

DNO -