The Softer Benefits Of Corporate Giving
Have a favorite charity or non-profit community cause to which
you contribute time and resources? Chances are your company will
be interested in supporting it, too.
According to the Giving USA 2004 study released by the Giving
USA Foundation in the summer of 2004, American individuals,
estates, foundations, and corporations gave an estimated $240.72
billion to charitable causes in 2003. In the US, during the five
years spanning 1998-2002, corporations contributed $55 billion,
(5%) of the total $1135 billion. Corporations also gave through
foundations, which contributed an addition $121 billion (11%) of
the five year total.
People tend to be aware that there are financial benefits to
corporations for donating to charities and that corporations
want to be good, forward-acting citizens. What people