What are the Search Engines?

A Search Engine is special database-driven web site designed to index and categorize internet addresses. Search Engines focus to help people to find information stored on the Web.

There are four basic types of Search Engines: Crawler-based (automatic), Human-powered Directories, Meta and PPC (Pay-Per-Click).

Although most of the Search Engines that operates today shall be classified as Hybrid Search Engines because it has become extremely common for two or three types of gathering and ranking results to be utilized for presenting them on results pages to the end user.

How the PPC Search Engines work?

PPC Search Engines create listings and rate them based on a bid amount the web site owner (advertiser) is willing to pay for each click directed from that Search Engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. The highest bidder for a certain keyword or phrase will have their site ranked #1 in the Pay-Per-Click Search Engine results followed by the second and third highest bidder, up to hundreds or even thousands, for the same keyword or phrase. Due to bidding process required to get your site ranked, PPC Search Engines are also known as Pay-For-Placement Search Engines, as the ads will appear prominently on the results pages based on the dollar amount (bid) you will agree to pay for each click.

Affiliate Programs and PPC Search Engines:

Most affiliate programs only pay when a sale is made or a lead delivered after one of visitor