Would You Rather Be Rich or Famous? This is Not a Trick Question" by Mark Joyner "Champagne wishes and caviar dreams..." Most of us yearn for wealth and fame, and yet secretly believe that those commodities are beyond our reach -- that they are reserved for others, not us. What if I told you that most of the rich and famous people in the world became rich and famous simply because they knew how to ethically influence the media? And what if I told you that if you could learn their publicity secrets, wealth and fame are yours for the asking? The truth is, there is no method more powerful or less costly for creating fame or fortune than publicity Publicity starts with a news release. The news release is one of the world's best marketing tools, but is also that wretched thing that often shatters the hopes of all who dare to seek publicity. But stick with me and I'll show you how to get the upper hand that will put you far ahead of all others who have tried and failed. Most experienced business people have a story to tell about their attempts at getting publicity -- and it always ends with the same question: "Why do I even bother?" The fact is that millions of dollars worth of publicity is available to anyone who knows how to get it. The sobering fact that 90% or more of the news releases received by editors end up in the trash. Nothing annoys busy editors more than news releases that are poorly written. More particularly, there are 3 mistakes -- and these are serious, fatal errors that most people make with news releases. 1) Your news releases talk about you too much. They say me, me, me -- or my product, my product, my product. 2) Your news releases are an advertisement. They sell, sell, sell. 3) You're sending your news releases to the wrong media. Okay, so you've made some or all of these mistakes at one time or another. But don't worry, it's not just you. Most people fail to focus on the needs of the editor. They don't create information that is aimed at the editor's audience. So they fail to get the editor's attention, and ultimately fail to get publicity. How then can you make sure that your news release does not end up as a statistic? Your product can then ride on the strength of the news angle. Use the soft sell approach so that your news release will not be regarded as an advertisement. Study the PR campaigns of those who have been extremely successful at getting publicity. Study their news releases to find elements that you can emulate for your purposes. Find out the media targets they sent their releases to. It is immensely easier, faster, and less expensive to learn, model, and achieve success by following in the footsteps of those who have been successful than it is to learn how to succeed by trial and error. Don't buy into publicity theory. Go with the hard facts -- those strategies that have been proven to work.