Measuring Return On Investment

...or Is My Brand Working?

To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities that will ultimately affect the bottom line.

The value of reputation, relationships, brand awareness and consumer attitudes related to your business, are impossible to measure just on financial return.

A thorough evaluation of where your business is now and the identification of the most important next goal is a good place to start.

Other measures of ROI are:

-number of leads generated

-total sales revenue generated

-change in awareness of your brand