Multiple streams of traffic Search Engines 'n' such: Part I
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Multiple streams of traffic Search Engines 'n' such: Part I
Not only do you want to get more traffic, you want to get more
unique traffic! In order to achieve this, you need to create
multiple streams of traffic for your site. Settling for one
source of traffic is simply not enough for most small to
mid-size sites, or home-based business sites. This is the first
of four parts in a mini-series about generating multiple streams
of traffic for your website. The remainder will be published
here on newbie-guides over the next few days.
Considering the competition most people experience with Search
engines, not to mention the ever increasing trend towards 'pay
for inclusion' with the major search engines, it can be a real
challenge to get decent traffic from SE's alone (not impossible,
just challenging). Likewise, most net advertising and promotion
has become much less effective, in particular banner style
advertisements are now not really much more use than creating
brand awareness, and unless you get massive coverage with your
banners, you won't create much awareness.
This does not mean that you should skip these forms of traffic.
That would be foolish. However, what it does mean is that you
need to look for other, alternative, sources of traffic that can
fill in the gaps, and provide additional traffic to your site.
Two very good additional ways of increasing your traffic are 1)
to make use of a variety of 'viral' marketing techniques, and 2)
to promote your online presence in offline media (print, radio,
1) Search Engines
Search engines are still a fantastic source of traffic -
probably the most important - because they will simply keep on
producing traffic forever once your site has been indexed. The
problem is getting a good placement (first page) on good
keywords (ones that are relevant to your site and get lots of
searches). This is not always easy, especially if you are in a
competitive field. Even if you have a poor search engine
placement, you will still get some traffic, however, a poor
placement will result in very poor traffic flow.
I won't go into the details of meta tags and search engine
optimization here - there are literally dozens of sites that try
to teach you how to do that. Check a few of them out. A word of
warning however, be very careful with what you choose to believe
when you read those sites. Unless they can prove they have
produced many top 10 search engine placements on many different
keywords, generally what they are telling/selling is rubbish.
Remember what you are looking for is HIGHLY TARGETED traffic
coming to your site because your site gives them what they need
*** side note *** I know from personal experience that the
techniques taught by Stephan Peirce produce top
results every time. After putting the information to use, the
next time my sites were 'spidered', all of the results were top
10 for the keywords I had focused on! They were not all #1,
although a few were, but it didn't matter, my traffic from
search engines jumped significantly thanks to the information in
his book. I also know that he himself uses these techniques to
get hundreds of top 10 search engine placements for his own
business and is approaching $1,000,000 in profits annually. ***
There are two additional things to think about when you consider
search engines. Well actually, there are many more things to
talk about when it comes to search engines, but I'm only going
to talk about two more: mis-spellings, and smaller search
Taking advantage of mis-spellings can be a great way to boost
your search engine traffic. People frequently type too fast, and
submit their search before they realize that they have mis-typed
the word that they were searching for. As a webmaster, this can
be quite good, as far fewer sites actually try to focus on the
incorrect keywords. Of course the total number of searches made
on mis-spelled keywords is much fewer than on correctly spelled
keywords, but they can still generate a large amount of traffic
with FAR less competition. Just as a quick example, as I write
this, "web hosting" produces nearly 3.9 MILLION results, while
"wbe hosting" produces 10,000!
GoodKeywords from http://www.softnik.com/ is a great tool that
allows you to quickly and easily find out how many searches are
done on any keywords you like (including mis-spellings). It's
free, and an invaluable resource!
Lastly on search engines, is the importance of the smaller
search engines. There are many benefits to the smaller search
engines, but the most significant are that you get indexed more
quickly, have fewer competitors, and can generate a solid amount
of traffic for you. The huge engines (google, Lycos, inktomi)
and indices (yahoo, DMOZ) can take weeks to add your site, if
ever, and always put your site against 1000's of others.
While there is no guarantee that you will be included in a
smaller search engine, you will be 'spidered' much more quickly.
And while they may not have millions of searches a day, there is
no difference between 1000 visitors coming from 1 source (say
google) and 1000 visitors coming from 5 sources (200 from each
of several smaller engines). An additional benefit of the
smaller search engines is that some (not all) have agreements
with the main engines so that their content is spidered by the
main engines - in essence giving the webmaster a 'backdoor' into
the main engines.
I hope that this gives you a bit of direction and hope as far as
search engines are concerned. As I mentioned earlier, based on
my own experience using the information, I highly recommend Stephan
Peirce's book on traffic generation. He WILL make a
difference in your website's success.
--------------------------- Eric Koshinsky: webmaster and guide
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