Four Foudation For Success
Have you ever wondered why some people struggle to make money in
their online business while others prosper from the very
Success on the Internet is not a matter of good luck, being born
under a lucky star or having a rich father. Success on the
Internet comes when we follow proven principles that have stood
the test of time.
Over the years four key areas have been identified as critical
to online success. Get these right and success will follow,
sometimes very quickly. Get them wrong and even working 100
hours a week won't help you much.
Here now are the four foundations of success.
1. Knowledge. The number of people who have come online hoping
they could join a "program", pay their $20 a month and be
successful could fill a few hundred football stadiums. The
number of people who have succeeded using this method can be
counted on one hand.
The bottom line to success in any business is knowledge.
Knowledge is power.
While you don't need to become the world's leading marketing
expert in order to market successfully, you do need to have a
basic understanding of the key concepts and tools you will use
in order to succeed.
If you don't know what an autoresponder is, what HTML stands
for, what it means to process credit card orders in 'real time'
you may want to take some time to nail down the basics before
spending your hard earned money.
2. Products. This may sound like a "no-brainer" but you must
sell products and services that people want. The good news is
that people love to buy things online. Buying online is fun.
It's convenient. And people do it every year to the tune of
billions of dollars.
The key to success is to offer a product or service that either
helps someone save time, save money or helps them make money.
Even purely informational sites, like search engines, are
popular because they save people time. While these sites don't
sell a product directly, their income comes from the many ads
they sell on their site.
No matter what product or service you choose to sell online, be
sure to write the information that goes on your website in such
a way that people will see how they save time, save money or
3. Automation. Automation is simply a fancy way of saying "Let
the computer do the work for you". A great example of automation
is an autoresponder. An autoresponder is a program you use to
send the same response to everyone who asks for a certain type
of information. Instead of typing the email yourself, the
program responds for you.
You can use automation to process payments for your products,
send our your sales letter, do your advertising, ask for
referrals from happy customers and much more.
4. Advertising. At its core the Internet is one giant
marketplace. The vast majority of people who sign on do so in
order to buy something. This means you will need to advertise in
order to succeed.
While you don't need a college degree in advertising, you will
need to acquaint yourself with the basics of advertising. It
will be important to know about classified ads, banners, direct
email, ezines, sales letters and more.
Success on the Internet is not rocket science. It just takes
some basic knowledge and a burning desire to succeed. If you
offer a great product or service, learn to advertise it well,
automate the tasks you can in order to save time and don't give
up success will soon be yours.