Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest. What do I write about today? Will my reader understand what I am trying to say? Will the reader leave with valuable and useful knowledge?

These questions can be easily answered in two words: wanted content.

The typical internet user does not just search for random keywords to pass the time. They are looking for an answer to a question that they cannot answer themselves.

Where are we going on vacation in March? How do I make homemade egg noodles? How do I tie a double-winsor knot? What band is playing in town tonight?

The job of the publisher is to simply identify, and answer, the specific question. Of course, it is impossible to answer every possible question. That is why the publisher writes what they know.

Write what you know.