Handbags, purses, totes, clutches, shoulder bags - I don't care what you call them, I love them all. I am a handbag addict. I have them in a countless array of styles and colors.

Trends come and go, but "tote couture" remains. True handbag fashion is timeless. It is not about seasonal fads, but about creating a personal style and reflecting your good taste. A good purse will last not only for this season, but also for years to come. This means investing in quality bags, taking care of your purses and totes, and shopping for styles that work best for you.

Here are a few simple rules:

The Person-To-Bag Ratio

Do not carry a bag that overwhelms your body size. Petite women should not be lugging around oversized bags that slap their thighs because they hang too low from the shoulder. Not only does it look bad, but can be harmful to your lower back if your bag is too big and too heavy for your frame. Conversely, tall women look silly with a wrist purse. Shop according with proportion in mind.

Summertime is Fun Time!

Enjoy your summer and be more playful with your purse selection. Invest in straw bags, brighter colors, clutch purses with retro designs or a Pucci pattern shoulder bag. Generally speaking, summertime purses are less expensive and so it is easier to experiment with a variety of styles and colors. Find bags that complement particular outfits.

Quality Is In the Details

Before screaming, "I love it - it must be MINE!" and running to the cashier with credit card in hand, take a good look at the bag. Examine the lining to make sure it fits properly and isn't too loose. Be sure the clasp or closure of the bag works properly and looks solidly made. Inspect the stitching and see if there is any fraying or other sign of poor quality.

The Care and Feeding Of Your Purse

Just as leather and suede shoes need a little TLC, so do leather and suede bags. Purchase products to help keep the leather soft, supple and lustrous and apply them several times a year. Remove any stains on fabric bags with warm water and a mild detergent. Rub in a circular motion, and never, ever scrub at the fabric. Check the maintenance instructions that come with your new purse and follow them.

Choose Your Bag According To the Occasion

Are you going to an evening gala? The beach? To a little caf