A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)

The debate was originally sparked by a comment a very well-known Fortune 500 "guru" made about Armand Morin's AudioGenerator.com.

I love it, because debate ignites passion, provides insights and shows some very interesting clues in the way people think