Although world business is undergoing historic changes, the prevailing view of what constitutes business leadership is stuck in the past. Generally, business leaders view leadership as an order-giving process. The word "leadership" itself comes from old Norse root meaning "to make go." Many leaders believe that they must "make" people go by ordering them to do things.

But today's new business realities are requiring new kinds of leadership, leadership that has very little to do with order giving. Organizations are more competitive when leaders don't make others go but instead have those others make themselves go