The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.

Why?

Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills. So, the Apprentice is a great media channel to show how important marketing is in everyday business and especially if you want to be successful in business.

So, here are some fundamental lessons that we can all learn from the Apprentice:

Lesson 1: Give the client what they want.

In the first season of the show, the Girls team came up with a risque and provocative ad campaign compared to the Men's team which came up with something safe and conservative.

The Girls team's advertising campaign won because they followed a fundamental rule of marketing: ask the client what they want and deliver it to them.

The best way to get your client(s) to buy what you have to offer is to give them what they want. The men's team lost simply because they "guessed" what the client was looking for instead of spending the time to meet and ask questions of the client and deliver what the client wanted.

Lesson 2: Sell and market what you know; and sell a product and service that you can truly stand behind

In another task, the two teams had to choose an artist and help sell that artist