Viral marketing is a powerful form of Internet marketing that utilizes the power of dduplication and cutting edge advertising technologies to spread your business gospel throughout the Internet and to attract customers.

Viral marketing works when applied consistently over time and cab be used to sell products. It is a process which uses duplication to get your ads to as many people as possible.

It can be applied to many Internet advertising resources such as classifieds, emails, websites, traffic exchanges, banners and links.

The idea is to give your customers a reason to duplicate your ads. Common examples are giving away free web hosting and email accounts in exchange for your ads being left on the webpage or outgoing emails.

Most virals are simplified viral marketing systems which extend their benefits to their customers. Traffic exchanges give you free traffic for your referrals. Some classified sites allow you to signup for your own page with ads from your sponsor.

When someone signs up for their own classified page from yours, their page will have your ads on them. There are also viral email marketing systems which progress by allowing you to email an entire network of individuals who have signed up for the system either directly from your page or indirectly through someone who has signed up from your page.

For most businesses, virals are the most cost effective advertising solution.

Walter Pfarr is a media professional in the fields of general news reporting, column writing, and he also has considerable background in grant writing and administration; special events coordination and coordination; budget preparation and administration; PR, fundraising and more. He is now working on an ecourse, ebook and his PfarrOut Ezine will come to fruition soon. Pfarr can be reached at walterpfarr@lycos.com