SEO Made Simple

Search Engine Marketing
Very few topics have inspired as many tangents, as much false information . . . incurred as much abuse as search engine optimization. With the few shreds of information search engines reveal about their actual methodologies, optimizers struggle to get that extra edge over the competition, armed with esoteric theories of keyword density, precise meta-tag length, optimal internal linking, and just about any other detail that a search engine might happen to factor into its rankings. Before you find yourself scrambling to create ten more content-less pages to avert that worst than death curse of decreased PageRank, try to take a look at the big picture. Barring design factors that may not be search engine friendly, a strong foundation based on four factors will give your site good success. These factors are the holy grail of optimization:

1. Get relevant links to your site anchored to keyword rich text.

2. Write focused body text that targets specific keyphrases or that is focused on a specific topic (This occurs naturally when someone is communicating useful information. This can be a problem because a lot of businesses don