Illustrative Logos: A Good Choice?

Most logo and branding experts agree that a simple logo will normally be more effective than a complex one. Simple logos are more memorable, they say, while complex logos are easily forgotten. But illustrations are found in many companies' logos, many of which look pretty intricate. Illustrative logos are not industry specific either. Breweries, dentists, restaurants and even software companies have all been known to have illustrative logos. So when is an illustration a good idea? The answer is that it depends on what message you want to send to customers. While iconic and logotype style logos have a corporate feel that sets a priority on professionalism and competence, illustrations are comforting and often imply a more personal relationship between a company and its customers. Illustrative logos have that unique emotional appeal that other types of logos do not. An illustrative dental logo can help put children at ease about getting a filling, and a beer label with an illustration tells customers that the beer is specialized and unique. Both illustrative and iconic logos can be effective if they are done correctly and send the right messages to customers, you just need to decide what message is right for your company to send.