Online Public Relations Power
Public Relations Defined
Public Relations, commonly called PR, is very simply the
relationship between your business and the general public. PR is
the way you serve your customer, the information you provide to
them and any means you use to educate them about why they need
your goods and/or services.
Online PR
As a subset of public relations, online PR is simply the
relationship you build between your business and the public
using online resources. There are myriad ways to perform online
PR and get your business name known to the electronic, global
community. Let's look at some powerful means of performing
online PR.
Online Information
Today, every business needs to use online PR to provide readily
accessible information to potential clients via the Internet.
People turn to the Internet to locate firms that provide what
they need in the marketplace. Once, directory assistance was
used to locate businesses but today, the Internet is used to
find these numbers and addresses quickly and easily, even in
cities across the nation or around the world.
Online Commerce
Using online public relations allows a business to develop an
online commerce presence as well. Whether you produce widgets or
teach people how to quit smoking, your product or service is
needed by people who are willing to conduct business via the
Internet. Using effective personal relationship development can
build this market share effectively.
Public Service
You can build PR by providing public service information online.
If you sell widgets, you can include on your website the history
of widgets, the process by which widgets are produced, 101
little know uses for widgets, and so on, that people can turn to
for information and to learn about your product. School children
will use this form of PR when preparing school reports and, when
Mom or Dad talks about buying a widget, the children will tell
them they know a great website that has widgets!
Contributing original, informative articles to Ezines,
newsletters and other public information services provides a
great means to build positive public relations.
Use the Power of Online PR
You can probably think of several means of building online PR
power specifically for your company. By availing yourself of
this powerful tool, you can develop a online presence that is
highly respected by everyone who visits your company's website.