Create a Robust Client List from Scratch
Are you bursting at the seams with teleseminar plans? Do you
have the topics, experts, and interviews lined up?
Congratulations on your progress, however have you thought about
marketing your teleseminar? Marketing is the backbone of your
teleseminar business and if you have a weak marketing plan then
your chances of success diminish.
How can you create a robust client list from scratch? How can
you gear your list towards a highly responsive online list? This
question can baffle many an entrepreneur. Perhaps you are strong
in content creation, but have less experience in marketing.
Following are six time tested marketing methods that will help
you build a responsive online list.
Marketing Method #1: E-zine advertising. What is an e-zine? An
e-zine is an online magazine. There are thousands of e-zines on
the World Wide Web with more being created each day. You can
seek out e-zines that are geared towards your teleseminar topic.
When you advertise make sure to always present a link to your
website. You can find e-zines at
and
.
Marketing Method #2: Online and Offline Articles. Articles are
informative advertisements in themselves that work as a call to
action for potential clients. You can present information about
your teleseminar or answer questions about a topic. You will
inform your reader while also directing them to your website.
Marketing Method #3: Google Adwords. Google Adwords is a service
that enables you to reach clients looking for your services or
products. You only have to pay when a user clicks on your
advertisement. Google is a reputable company that has taken the
Internet market by storm.
Marketing Method #4: Testimonial links, signature files,
business cards and Autoresponder emails. These marketing
strategies will keep your "face" on the internet. Post your
name, company, and link to your website in as many places as you
can find. Provide follow up with Autoresponder emails. This will
establish a positive rapport with your customer.
Marketing Method #5: Public speaking events. Your voice is your
tool of choice. While talking on your teleseminars may comprise
the central part of your business, you still need to speak with
the public in person. The marketing process is unending and you
need to constantly promote your products and services.
Marketing Method #6: Record a live event and give the
transcripts to the participants for free. Why? Your participants
were actively engaged in your teleseminar and can provide
referrals to their friends and colleagues. A quick and simple
way to refer their friends is to use a "Refer a Friend Link" on
your website. Provide incentives so that they will be more
inclined to refer your products and services. This word-of-mouth
viral marketing can be extremely valuable and generate future
sales.
These six marketing methods will help any business entrepreneur
whether they have experience or are just starting out. Be
consistent and proactive in your marketing efforts and you will
earn a thriving teleseminar business in return.