Online business or business online
How do you do business? Do you operate offline? What is the
objective of your web site? If you do business purely online,
perhaps a home based business or affiliate scheme then hits are
probably everything to you. However if like me you make your
bread and butter primarily offline then focusing on hits and
becoming obsessive could destroy you like it nearly did me.
Think for a minute, what am I offering here? am I doing
everything I can to make the most of this Virtual Customer in my
Virtual shop? Lose your focus, stop paying attention to the
things that matter and it could seriously impact on your
business, you could become the "here" today "gone" tomorrow
DOTCOM that your constantly reading about.
For a moment lets focus on the third point, what is the
objective of your web site? If for example you manage a main
stream engineering brand you may have decided to publish a web
site to promote awareness of your latest offering or if the
manager of a small bistro that decide to promote his
"specials"menu, every time they changed the menu they leafleted
everyone in the village to look online at their new menu and
sent submitted a press release to www.24/7pressrelease.com . The
point being that in both cases they are very much dependant on
business offline and the objective of the web site is only
consumer Awareness. They will not go bust if they the visitor to
their web site doesn't buy anything or come in the shop.
Let me tell you about a bathroom fitter that spent