THE Most Important Tip For Newbie's - Testing, Testing, Testing,
1, 2, 3.......
After putting in all of your hard work as a Newbie Webmaster,
you would like everything to work properly once you have
published your business to the web. This one piece of advice
could make the difference between your business being a success
or a failure.......
A friend on mine, John, spent months putting his online business
together. He often stayed up all night working on research, web
design, marketing ect... His poor wife and kids hardly ever saw
him. As soon as he came in from his day job, he would shut
himself away in the spare room and work on 'the business'. Then
finally, he declared that everything was in place. He had a
great domain name and host, fantastic niche products, an
impressive website, a marketing and advertising campaign already
to go. Everything was uploaded to the servers and traffic was
starting to hit his site. "Wonderful" he thought. But..........
He had made a vital error.........
What did John do that was so wrong?
He didn't do enough testing. Traffic was visiting his homepage,
but most of the links didn't work. They where unable to navigate
to other pages on his site. The important pages, such as sales
copy and free downloads where 'unavailable'. If someone tried to
sign-up for his eZine, nothing happened. What a disaster!!! The
volume of targeted traffic to his site was quite high, but no
one stayed there for very long and no one bought anything. He
wasn't able to build his opt-in list Ezine subscribers that he
could email with promotional material. All the months of effort
resulted in a big-fat nothing. John was devastated to say the
least.
So what did John do next? He could have given up. Thrown his
arms in the air with disppear and cried uncontrollably. I know a
lot of people that have done this, they have given up because
the think that they have failed. But once again, he locked
himself away in his spare room and went to work. Every link in
every page was tested, retested and tested again. All the opt-in
boxes and interactive options where given the same treatment.
What John did next...
He had 7 of his friends test it all over again. He asked them to
go to his site and travel around it. Click the links to the
pages, use his opt-in boxes. Do things that a customer would do.
For their time and trouble he gave them each a free gift. A
product that he was offering for sale on his site was theirs
just for spending a few minutes surfing Johns site. They all did
as they where asked. Guess what? No, it didn't work perfectly.
In fact, there where still several glitches. John fixed them and
tested again. His friends visited his site once more. Hey
Presto.....Everything worked.
Beware of 'friends'.
When relying on friends to test your site and report back, there
could be a 'loyalty' issue. They are after all your friends.
Their opinion may not be completely unbiased. If a friend says
"It was excellent John", maybe they thought it was dodgy, but
didn't want to hurt your feelings. So only pick people that you
know will be totally honest with you. Their brutality is for
your own good. You need to know how a total stranger would feel
about your site when they visit. What your Mom thinks isn't
really important.
Keep on testing.........
As time goes by you have to make changes to your WebPages. Don't
forget to test the new additions. Get into the habit of checking
that the older links are still in working order while your at
it. By spending a little bit of time testing often can save you
hours if not days of trying to put a problem right when things
do go wrong. Also consider the customers that you could lose if
your site/links aren't working properly.
Concluding the story of John.....
John still continues to test the links on this sites. Actually,
he pays someone else to do it now. Do you know why? It's because
he's earning $150,000 a year and he can afford to pay someone
else. He spends most of his time jet-setting with the wife and
kids he felt he had neglected in the early days of setting up
the business. He still does testing himself from time to time.
He learned his lesson the hard way and he won't forget it,
ever...... When he spends time clicking through his sites links
to make sure that they still operate, he's usually found doing
so on his laptop instead of on his old pc in the spare room. He
sits on the balcony of his brand new house, the sun shining as
he gazes out at the beach in front of him.
So the #1 tip for Newbie and old-hand Webmasters is test, test
and test again. Everything. Then get other people to do the
same. Compensate them for their trouble if you can. Never over
look how serious this whole testing thing is. If not done
properly it can result in disaster and many online businesses
fail because of it. Is your business gona succeed or fail?
Here's to YOUR internet success,
Jane Harper, Webmaster