Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you need only to smooth out the edges?

Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:

1. Self-Evaluation

2. Concept Evaluation

3. Prototype Evaluation

4. Product and Market Planning

5. Product Development and Marketing Tactics

6. Product Launch, Marketing and Selling

Please use this roadmap as a navigational tool to guide and monitor your progress. (See www.Product-Coach.com > Articles for a graphical flowchart.)

Getting Started

* Protect Your Idea (Chapter 4)

When you have an idea, you need to protect it. The first line of defense is to set the date of conception. Start by documenting your idea in an inventor