Internet Marketing for Small Business - How Can I Make More
Sales
Amazingly less than 20% of UK small businesses and SMEs
currently use optimisation techniques on their website as a
means of reaching potential customers, despite over 80% of all
website activity being generated from search engines. Keyword
choice is critical to the success of your site.
To grow your e-business and to stay ahead, you definitely need
top rankings in Google, Yahoo and MSN. When people search using
keywords through search engines, your site should feature in top
positions in the search engine results.
The key to getting a high ranking in the search engines is to
keep adding keyword rich, relevant content to your website
regularly. A great place to learn about article website content,
writing articles for your website, article submission and
morejust copy and paste the wesite url below in to your browser
and click. http://www.seotop10rankings.com/article_content.html
If you are updating your site all the time, the search engines
will know they need to come back and spider it all the time. You
need to get your website pages spidered and Indexed into all the
MAJOR Search Engines... No Matter Who You Are, How Much
Experience You Have Or What Kind Of Budget Your limited to.
CONTENT IS KING Give your visitors what they want, a theme-Based
CONTENT Site. The latest research suggests that visitors will
expect to find a keyword rich reference in the first 12 seconds
of visiting your site. Do you need content to add to your web
site? Or articles for use on your opt-in newsletters and
e-zines?
Using Article content to get into Google and Yahoo listings can
use a lot of method described by many so called experts. And
quite true too. I want to remind one very sophisticated and
elegant way to do this and believe me Google just love it. The
method is Article marketing. And this is done by getting
backlinks from a already listed website. In this Article can
work wonder. There are many article publishing websites and
ezines where an article is accepted free and after review get
published.
Apart from these SEO aspect, articles are a great way to market
and brand your own name. It establish you as an expert in that
particular subject. Article marketing can help you to gain a
good number of visitors who are highly targeted one. And these
article can help you to get higher Google page rank.
Do you want a tool that automaticly picks up the articles you
want from sites like those above and publishes them on your
website. No hassle, simple .php script to set up and your away,
leaving you plenty of time to focus on doing your business.
This is a tool that lets you:
Use an easy template to get everything set up Use an easy
template to get everything set up Pick your own topics and where
you'll get content from Gather as many as 1,100 articles Turn
the articles you pick into web pages Publish those pages on your
site
Keyword rich article content is King, step-by-step you can use
this brand new, remarkable tool to gather keyword-rich articles,
analyze their densities, and build separate web pages for each
article collected. copy and paste the url below to learn more.
http://www.seotop10rankings.com/dc/ArticleSitebuilder/index.htm
The Internet has now become an important medium for product and
service advertisements. Almost every company that can afford
print, radio and TV advertisements have also ventured into
placing ads on the Internet.
But with millions of websites out there being visited by
millions of computer users, how can you make sure that your ad
can be seen by your target customers and that your leads will be
followed by these users? Here are a few tips.
1. Place an ad on the websites frequented by your target
customers. Before doing this, you need to define who will be
your target customers. Placing an ad on sites that they usually
visit will increase the possibility that your ad will gain the
attention and will be followed your target customers.
Also, consider the website's search engine placement, traffic,
external linking and the other ads placed on it. External
linking will determine if there are other sites that link to
this site. This will mean that people can get to the site where
your ad is placed, even if they are browsing a different site.
Check if many of your competitors have ads on this site.
2. Placing ads on some sites cost some money. However, there are
also sites that can place a link to your site, product or
service in exchange of having their link being displayed on your
site. This is also true about the newsletters sent by site
owners to its mailing list members regularly.
Also, having helpful links placed on your site and having sites
link to your pages help in boosting search engine ranking. This
is similar to making a statement that your site's content is
important that other sites have links to your web pages.
3. Pay-per-click (PPC) is also a good method in Internet
marketing. You will only need to pay for the ad if the link is
clicked. If you prefer this method of advertisement, make sure
that you are using services that set limits on daily expenses.
There are also services that help you determine effective
keywords and monitor the PPC results. copy and paste this url
into your browser to get professional advice on PPC for FREE.
http://www.pay-per-click.co.uk.tp
P.S. If you are running your business online get reliable web
hosting, downtime is lost CASH.... Can you afford to lose sales?
Website hosting services vary, choose your hosting company
wisely. Affordable web hosting is the key for small business
webmasters. At White Star business web hosting is the order of
the day, offering a dedicated and personalised service to small
business they are hard to beat. Copy and paste the url into your
browser, click and your off to a very good start.
http://www.web-hosting.org.uk.tp
4. Choose your domain name wisely. It is still being debated if
domain names matter when it comes to search engine placement.
Whether it does or not, having product related domain names help
consumers remember your domain, so that they can go back to your
site even without the links. After you have sorted out your web
hosting, because to get multiple free domain names you will need
a domain name to redirect your web site traffic to, go here and
get keyword rich domain names for FREE
http://www.tipdots.com
5. Make sure you have useful content on your sites. While
keyword density is important in search engine placement, having
useless information or annoying repetition of keywords will not
increase your customer's confidence in your site. It may even
affect your sites traffic and can get your site removed from
search engines. So make sure that keywords are used
strategically.
6. When thinking of keywords, think like your target customers.
What do you think are they going to search so they can get to
your site? Also, use specific keywords or key phrases.
Submitting a single word or a very general phrase to a search
engine will not get you to the top of the search results
compared to submitting specific keywords that describe your
product and services perfectly. this is a great FREE tool for
keyword research, go on to
http://www.digitalpoint.com/tools/suggestion/
This is a handy little tool will show you the results of your
query from both Wordtracker and Overture for determining which
phrases are searched most often. Its great - and its free
7. Track your ads. Always check how much you have spent on
placing links on frequently visited sites and on PPC. There are
services that allow you to monitor PPC transactions and how many
of these end in sales. You always need to consider if the ads
that you have placed on these websites are getting you to your
target consumers and if these ads can lead to revenue.
One final tip on marketing products and services, sell the
benefits. It will help your marketing strategies a lot if you
highlight the benefits of choosing your products and services
instead of merely discussing the product specifications. Product
specifications may not mean much to customers, unless they know
what these stand for (how these specifications affect the
quality of the product or service). Growing your eBusiness
Many people say getting to the top of search engine results is
difficult since millions of websites exist, which can be using
the same keywords. While this is true, this doesn't mean that
your website has to stack under your competitors' websites when
presenting search engine results.