There are many "offsite" promotion tactics that work well to get high rankings. But nothing works better in my experience than publishing and syndicating information pieces or articles.
Now before you run off thinking you've read about the following tactic before, hang on!
This article assumes you have come cross one of my other articles on articles. And that you know what syndication is and why it is important at it's most basic level for high rankings.
But now I want to show you a trick to get high rankings for search terms that you currently struggle with on your own site by optimizing SOMEONE ELSE's site for that term.
Here we go!
There are other sites that have the traffic and rankings you WISH you had, right? Well, syndicating content can put YOU on those sites and if you are smart about it, you can optimize those popular sites pages with your search terms to get high rankings for that particular page.
Why on earth would you do that?
Well, for one, it is faster to get ranked higher on a site that already has a high ranking in the search engines. Your article could focus on a term like I am doing in this one.
Have you seen a repetitious, but hopefully not obnoxious, term in this article? I am using "high rankings" on purpose. I don't have a high ranking for that term on any of my sites and I want to use OPP to get a higher ranking for my link - which LINKS BACK TO MY SITE at the bottom of this article!
Confused? Don't be. Basically, all I am doing is using the popularity of very large sites that house my articles every time I write to get attention of surfers looking for content based on less competitive but desirable keywords.
It's a known fact that Google spiders more frequently on sites that are large, established, and that change frequently. I can have an article showing up on a Google search in the top ten for a key phrase in as little as 1 day at times.
On a new site the same article would take weeks sometimes to get into Google and even then, if my pagerank isn't very high yet, I will STILL rank lower than the same page on an established site.
Higher rankings can be achieved in so MANY ways and this is just another angle for writers who have little patience for waiting on the engines to find THEM.
Syndicating keyword optimized articles is how I go out and find the search engines wherever they are spidering right now. This is also how I submit all my sites to the search engines. I just syndicate my articles.
This is basically like casting into a different, more active part of the pond you are fishing in. If the fish ain't bitin' where you're fishing (your own site) then go fish another part of the lake with OPP!
Jack Humphrey is the CEO of http://WebFoxMedia.com, a marketing consulting firm dedicated to small and large businesses looking for higher rankings and more traffic and exposure. We also write keyword optimized articles for you!