What Is Your Lure, Bait and Gear? An exercise to define

Fly fishing -- it doesn't work, does it? When I first
watched someone fly-fishing, I saw them release the line
that went out far in the water. No sooner had the fly hit
the water it was being jerked back and reeled in. Even
today, I still don't understand how this method catches any
fish. Yet it does, so I am told. See, I have never been
fly-fishing.

It looks like so much more work too. I'm used to the worm,
bobber, sitting on a short foldable chair, having some great
conversation ever once in a while, sipping on a beer (okay
root beer so we don't X factor this article), relaxing and
waiting for the nibble. Or, is it praying for that nibble.
Okay, either one.

If you talk to a fly-fisherman, he says his method is the
best. And the same is uttered from a by-the-seat-of-the-
pants fisherman as well (cute description huh, I thought so
too).

What makes the difference than? Is it technique? Is it the
water type -- salt or fresh? Is it the type of fish you are
going after? Is it the equipment or supplies? Is it the
bait offered?

Okay, back to the first question -- what is the difference?
The right answer is "all of the above." You can also throw
in the temperature, weather and time of day you are fishing
as well. The right answer still is, "all of the above."
And it all depends on the right combination of all these
items performed in a step-by-order method too. You don't
want to toss out the fly without the line. Well, I guess
you can but the chances of seeing that fly again is next to
nil for sure.

Marketing is not any different from fishing. If you are
tossing out the wrong hook to the right fish, they are not
going to bite. If you have the right fish and hook, and the
wrong technique -- fly-fishing instead of butt, wait and
pray fishing. This too will not get many results.

This is why so much emphasis is placed on your needing to
know your target market. Because if you don't you are
forever going to be trying what different lures, hooks and
techniques that wear you down as well as your resources
trying to figure out what is the right combination. You
can't catch flounder in a fresh water or blue gill in salt
water.

Many times, and without knowing it because you are just glad
for the business, the fish pick you. So, what are you
attracting? Let