Communicating Effectively with Your Leads
When you are ready to talk to your network marketing leads you
need to be prepared in advance and have a clear understanding of
the prospect. The individuals you talk with will have their own
needs, problems, and viewpoints and will be looking to you to
address their interests, questions and concerns effectively.
Key to generating interest in your product and motivating a
prospect to take action to invest in what you have to offer is
to make your own high levels of enthusiasm and motivation for
your product apparent. This energy coupled with a sincere
interest in understanding their needs and desires will help to
build trust and rapport.
Think back to the days when you were first evaluating your
product and business opportunity. How were you communicated to?
What was the most important issue for you? What drove you to
actually invest in the product or move forward with the business
opportunity? Perhaps financial freedom is what motivated you;
perhaps it was the freedom to live the lifestyle that you
choose. Taking a moment now to get back in touch with the
thoughts, feelings of excitement, concerns and anxieties that
you first experienced. This should give you some insight into
what they may be feeling now. If you can help your prospect to
understand that these feelings are perfectly natural you will be
on your way to gaining their valued trust.
It may also be beneficial to talk to your peers and mentors
within your network community. Doing so will help to give you
different points-of-view, opinions and feedback. From this
research you can enlarge on your picture of what drives and
motivate individual prospects.
Before you call a lead or prospect directly, be prepared in
advance. Gather their name and any other pertinent information,
then before you dial the phone be sure you have plenty of time
in your schedule and be prepared to talk about your offering and
listen to their needs and fears. Have a few testimonials handy,
as these can be helpful examples that lend themselves to the
lead visualizing themselves in the similar situations. As much
as you may like, however, do not focus only on those examples
that sound too good to be true, as many people may take them to
be just that. Rather, be prepared to interject your own
experiences and stories as they will help to build on the sense
of trust especially as they relate to your concerns and how they
were addressed or overcome.
Be prepared to leave any sales pitch or actual selling until the
end of the call or meeting. Seek to educate, interest and
motivate your lead first and look for ways to offer solutions to
their needs and problems. Show the benefits that your offering
can give them and the value of it. Once you have built the
desire for your offering, you will be in a better position to
make your pitch and close the sale.