The End is the Beginning

People remember best what you say last. In a presentation, what people take with them to put into action or to connect with what they already know depends to a large degree on how you end the presentations. So in one sense, the end of your presentation is the beginning for the audience. Speakers often reach their momentum in the middle of the presentation and lose contact with the audience by the end. One of the ways a speaker can ensure beginnings for an audience is by having a strong ending; this article will provide a few simple tips to achieve this concluding spark.

First, focus on the general purpose of your presentation. Are you moving the audience to action? Are you helping your audience to understand? Are you attempting to change the viewpoint of your audience on a particular issue? Or are you simply entertaining? The purpose will determine how you end the presentation. Some speakers lose sight of this, their endings do not fit their purposes, and the audiences leave without knowing where to begin.

If your purpose is to move the audience to action, then your conclusion should in some way answer the question,