Who me? Track?

Now I realize some turn a blind eye towards tracking results on their site. Either preferring to look the other way or perhaps asking Stevie Wonder to watch over it for them. Because apparently their attitude is if they've got money coming in, well, how bad can it be?

Dunno. And if you don't want to maximize the cash flow from your site I suppose that's between you and Stevie.

But if you're not tracking what's working on your site, you're flying blind. Maybe even leaving serious money on the table. Because how can you improve if you have nothing to compare to?

Sorry for the heavy dose of reality. But remember this. You can have more traffic than Google but if it doesn't convert what good is it?

Take for example that hot site that streams a hilarious cartoon poking fun at John Kerry and George W Bush. It was created by two brothers who happened to be on Jay Leno the other night.

They revealed to Jay they had had 20 million hits to their site.

The brothers also confessed their plan to accept donations to support their work generated all of, you ready for this, $1000!

You read that right. 20 million hits converted into all of $1000 in cold