Management by Objectives, strategic planning, quality, teams, re-engineering. Passing management fads? Consultants, more consultants. Training and more training. Businesses are littered by the corpses of all these attempts at finding the way to become better.

What happened? What went wrong? How can simple and productive ideas like these have failed in some companies while succeeding in others? In some companies one finds employees sneering at management, not believing on anything, just letting the days go by. In others one can see an uplifted employee force. They are committed to their work, they communicate with each other, they read company publications, they ask questions and hear the answers.

What is the cause? What is the difference? ATTITUDES. Attitude is one of those words that we have difficulty defining. It is a state of mind, a disposition, it reflects in our moods and personality, it molds our perspectives and preferences. It can result in laxity or negligence: an "It