Internal Communication: 12 Essential Elements

There are 12 essential elements of a successful internal communications strategy:

1. Effective employee-directed communications must be led from the top
Effective communications require the active commitment and endorsement of senior managers. It is not enough simply to develop a 'vision statement' or formulate in general terms the values by which the company lives. Behaviour is what counts. Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.

2. The essence of good communications is consistency
At all costs, avoid following fashion and tinkering. If you try to improve communications and then fail