9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...

...And if he's not asking, you don't want him writing for you. Web Marketing Series It's pretty much a given...when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service, your goals for the project, what makes your customers tick and what distinguishes you from the competition. If your copywriter is not covering these topics and asking these questions before he begins writing your copy, you will not get the biggest bang for your buck. Website copywriting components: