How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most
polite ones often have the least friends. There are so many
misconceptions going around as to what makes good copy that I
thought it would be interesting to discuss the basics here.
Whether you are writing an ad to drive traffic to your site, an
article or review or just a plain old sales letter, you need to
make it 100% clear, to yourself, what you are trying to
achieve. The most effective copy points and gently guides the
reader towards one specific action. Anything that does not
contribute to this action must then hinder it, and is removed.
The number one step then, is to understand your MDA or Most
Desired Action, and stick to it. If it doesn't further your MDA,
drop it.
EXPLODE- You must grab attention. This is particularly
important for your headline, but must be maintained throughout
your copy, or its click and goodbye. It has been proven time and
time again that the right headline with the same sales letter
will produce fluctuations of up to 1000%. Test, test and test
again. The right headline will go a long way for you.
In this case, as I am writing for a blog, my headline has to be
a mix of generic and smack in the face. You shouldn't use a pure