Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline.
Doing so often creates increased trust in the reader. After all,
if you guarantee it, you must believe in whatever it is you are
guaranteeing.
Remember Domino Pizza's unique selling proposition (USP), which
was also used as a headline? 'Fresh Hot Pizza, Delivered To Your
Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar
headline work for you? Think about your product or service. Do
you have a USP that would make a great headline? Can you
guarantee it? If so, test putting a guarantee in your headline
and see what kind of response you get.
You don't have to use the specific word 'guarantee' in your
headline, other similar words or phrases will work just as well,
for example Brian Keith Voiles, a famous copywriter, gives as an
example of a guarantee type headline, the following:
'Try Moose Skin Care System For 30 Days, If Your Skin Isn't
Softer And Glowing, Return It For A Complete Refund!'
Don't forget, keep testing your headlines. Don't fall in love
with any particular headline. If your headline does not produce
results, trash it and use another. Use your best headline as
your control and try other headlines to see if you can beat its'
results.