Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can
significantly improve your sales response. You can do this by
mentioning a person by name, their city, their career field,
their job title, or group right in the headline. You will find
this has become quite common in email marketing.
If you can make the person feel that you are talking directly to
them you will normally win their trust which will in turn lead
to a sale.
So, rather than trying to hit the broadest audience possible by
making the headline of your sales letters, ads, or emails
generic, break the group down into small niches and address each
niche individually. This does not need to create a lot of extra
work, many times it only requires changing the name of the group
in the headline of your letter or ad. This can be accomplished
easily with word processing or mail merge tools.
Some headline examples include (simply replace the square
brackets and enclosed words with your target audience):
[firstname], Have you seen this yet? {for email}
Attention [Small Business Owners]! Here's How To INSTANTLY Get
All The Customers You'll Ever Want! Discover The Little Known
Secrets Of Getting More Customers In A Month Than You Now Get
All Year