How To Write Better Solo Ads
Writing responsive ads may seem like an exact science, but there
are some simple things you can do to increase your response
rate. Here are some tips on how to write better solo ads. Start
with the subject line. Your subject must be compelling and
exciting and entice the reader to open your ad, but you do not
want to mislead the reader because if you do, it does not matter
whether they need your product or not, they will not buy from
you. There is a Spam email that I get a couple times a week with
the subject line that reads: How to stop getting emails just
like this one. Cute and a unique approach, but there is no way I
would ever buy anything from a company that uses this type of
sales approach. This would be like a doctor making you sick for
free and then telling you he can cure you for $50. Do Not use
Re: or Fwd: in the subject line of your email. This is so
overused on the Internet and it is very misleading and I
personally detest anything that is misleading. Make your subject
as short as possible and as to the point as possible. If you are
selling airplanes, you can use something like: Ready to
take-off? or Full Throttle or Flaps set 30 degrees. These might
not mean anything to you, but anyone who is interested in flying
will instantly know this has something to do with flying and for
that reason alone, they may open the email. Put some thought
into your subject line as this is the make or break part of your
ad. If you can get people to open your email, then you have half
the battle won. However, let me preface this with, if you can
get the right person to open your email. The airplane sales
person is not going to want to target kids, but he will want a
pilot with the means to purchase an airplane, so targeting your
ad is also critical, but this is another story and you simply
target by doing research on where you are going to send your ad.
Write your ad like you are writing to yourself. If you are
selling a product that you have purchased, then tell the reader
why you purchased or use the product. If you are trying to sell
something you do not use, stop reading here and practice saying
the following: Would you like fries with that burger! Now, I say
this for fun, but the bottom line of selling anything online or
offline is a transfer of belief. If you did not buy the product,
why would anyone else. As you write your copy, use strong and
powerful words. Remember, people do not buy what they need as
much as they will buy what they want. If your product or service
can solve a problem for someone and you can express to the
reader how your product or service will save them time, money,
energy, headaches, high blood pressure, etc. then you have the
rest of the battle won and you will get someone to your sales
page. Ads do not have to be long and boring, because people do
not have the time or desire to read a long and boring ad. Short
and to the punch is the approach you want to take. My airplane
will get you to your destination safer, faster, more
economically, and the flight will be twice as comfortable as the
nearest competitor and I can prove it to you. The above sentence
would be a good solo ad. It is short--very short and it tells a
prospect all they really want to know about the
airplane--actually it does not tell them everything about the
airplane, but it hits all the hot buttons. Safety, speed,
economics and comfort--these are the main issues when someone
wants to fly an airplane. Find the main issues that your product
or service solves and write around those issues. Below are some
power words that you can use in your ads. Refer back to these
words as you write your ads and replace words in your ads with
some of these power words and then compare your two ads and see
which you prefer. One final suggestion. Spell check your ad and
then spell check it again and then read it several times and if
possible, have someone else read it. Make sure you do not write
"your" when you mean "you're" and that you have capitalized
correctly. Good luck! Absolutely.. Amazing.. Approved..
Attractive.. Authentic.. Bargain.. Beautiful.. Better.. Big..
Colorful.. Colossal.. Complete.. Confidential.. Crammed..
Delivered.. Direct.. Discount.. Easily.. Endorsed.. Enormous..
Excellent.. Exciting.. Exclusive.. Expert.. Famous..
Fascinating.. Fortune.. Full.. Genuine.. Gift.. Gigantic..
Greatest.. Guaranteed.. Helpful.. Highest.. Huge.. Immediately..
Improved.. Informative.. Instructive.. Interesting.. Largest..
Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest..
Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding..
Personalized.. Popular.. Powerful.. Practical.. Professional..
Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare..
Reduced.. Refundable.. Remarkable.. Reliable.. Revealing..
Revolutionary.. Scarce.. Secrets.. Security.. Selected..
Sensational.. Simplified.. Sizable.. Special.. Startling..
Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise..
Terrific.. Tested.. Tremendous.. Unconditional.. Unique..
Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful..
Valuable.. Wealth.. Weird.. Wonderful.